Wild Creative

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Facebook Timeline Comes to Brand Pages

Facebook just announced the impending transition of all Facebook fan pages to the new Timeline format. Undoubtedly, this has brands scrambling to update their near term Facebook and social strategies—and with good reason.

The new Timeline view puts more focus on the broadcasting of timely content stoking discussion with the users both publicly and privately. Application tabs now pile up near the top of the page with only two of the tabs appearing to the user until they expand the application drawer.

Victoria Ransom has a nice article on Mashable summarizing the features of the new Facebook Brand Timelines.

Here are some images of the new brand page format:

Users Generate Twice As Many Page Views When Logged In To Sites Through Social Network Accounts

Gigya provides insight into some of their data as it pertains to user behavior on sites with various types of log in schemes. Specifically, in this case the difference in behavior between users on sites that have social network-based logins vs those that have proprietary logins. Guess which login scheme results in the most user interaction?

Yep, you guessed it. When users login with their social network accounts, they’re likely to generate twice the page views and spend 50% more time on the site. This seems pretty obvious to me. I was initially reluctant to use my Facebook account as my user ID on other sites, but once I gave in, I found it to be much much nicer. One account to rule them all. I’m pretty sure most other users are making a similar discovery. My particular joy comes when commenting. I have a single identity and can receive notification of responses through a platform I regularly use.

But don’t take my word for it. Check out the Gigya’s blog post on social logins (along with this fantastic info graphic to help sell it into your clients). Tech Crunch reported on the post as well.

My Calorie Counter Specification Food Detail Screens

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High-Fidelity Wireframes: My Calorie Counter Master Specifications

Specification documentation for the complete redesign of EverydayHealth.com’s calorie and nutrition tracker.

This 118 page document was built out in three-week sprints and revised constantly to fit shifting business and technology needs and constraints.

Image of Functional Specification

Image of annotation detail on the My Calorie Counter wireframes

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Comprehensive UX/IA Stencil Kit for Everyday Health

The Everyday Health product and design teams shifted from using Axure for specs and Photoshop for design to using OmniGraffle as the single authoring environment for high-fidelity wireframes.

This was a massive departure from convention that resulted in huge time savings across the organization, as developers no longer had to consult separate specs and psd files.

In order to make this transition effective, we built them a comprehensive stencil library of their existing interface components for use with OmniGraffle.

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Everyday Health Homepage Redesign

Comprehensive overhaul of the EverydayHealth.com homepage information architecture and visual design.

This iterative process was realized with the clean launch of the homepage followed by the rolling reskinning of the rest of the site over the course of a year.

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Raydoor.com Products Section

Raydoor challenged us to redesign their products section to better tell the story of the capabilities of their product.

We handled all aspects of the project including the information architecture, visual design, and development.

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SalesConX.com Homepage Redesign

SalesConX.com is an online marketplace for professionals to buy and sell introductions to key decision makers.

We revamped their homepage to help it communicate the business’ purpose to users. The exercise was surgical and the new styling had to dovetail with the existing navigation and color scheme (which was drabber oranges and blues).

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Omnipod Administration Tool Interface

The decision makers who purchase enterprise solutions are often CTO’s. The primary users are administrators. Yet, in most enterprise tools, admin tools get less attention than the end-user client applications.

Working with Omnipod’s technology team, we helped conceive of a completely new approach to their administration tool that made the process of setting up and managing accounts intuitive and fun.

To achieve this, we borrowed on paradigms established in desktop applications, and created html prototypes to assist the developers in execution of the front-end.

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Omnipod.com Corporate Website Information Architecture and Visual Design

Before being acquired by MessageLabs, Omnipod was a provider of encrypted instant messaging service for enterprises.

Wild Creative was responsible for two generations of corporate website redesign with hands-on involvement in information architecture, visual design, and development.